Helen is an American citizen with over 3 million followers on Instagram, and famous singers like Rihanna and Miley Cyrus follow her on her Instagram account.
Helen Ruth Elam Van Winkle, better known as Baddie Winkle, was a famous American internet personality who became a global inspiration in her 80s due to her youthful spirit. She passed away on September 4, 2025, at the age of 97.
She first rose to fame in 2014 at the age of 85, when her granddaughter, Kennedy, posted a picture of her on Instagram wearing shorts and a crop top. The photo quickly went viral.
Major companies such as Missguided, Smirnoff, Urban Decay, and Aussie hair care hired her for advertising campaigns. Her autobiography, Baddiewinkle's Guide to Life, was published in 2017.